There is an infinite list of things a business needs amid a pandemic. Presumably, you’ve already invested enough in social media marketing, content writing, search engine optimization, and digital marketing. These are, after all, the tenets of modern-day business marketing and advertising. But when the pandemic upended all of our lives, our employments, and our businesses, we begin to think about what other things we are missing out on. What are other businesses doing that we are not? Why are they more successful than us?

Your Own Delivery Service

Assuming that your business already has the prerequisite marketing techniques such as internet marketing and social media marketing, it’s about time to think about having your own delivery service. Sure, you can sign up for third-party couriers and let them handle the delivery for you. However, do you know that businesses with their own delivery services are more profitable than those that simply partner with other companies?

The question is how you’re going to afford to have your own delivery. To do that, you need to purchase a company car or motorcycle. You can have the company borrow a second car if you have one. The other option is to go to a no-credit-check used-car lot and look for something that will fit your business. These used-car lots are very helpful for those without the proper credit line to get approved for an auto mortgage.

An eCommerce Site

Delivery service must be complemented with your very own eCommerce site. Without a dedicated website to take in orders from your customers, why would you need your own delivery service? An eCommerce site must be well-designed. It should be easy to navigate for everyone, young and old alike. Your customers should find what they are looking for on your site-whether it be more information about your company or details about the products or services that you’re selling.

Most businesses don’t think that they need an eCommerce site when they can take in orders via Facebook or Instagram. But while social media is a good option to reach out to your customers, it is not the perfect accompaniment for a business that wants to separate itself from all the others in the market. To be legitimate, a business needs its own home on the internet. Whenever customers want to find out more about your organization, all they have to do is to visit your website.

Sure enough, the number one reason why business owners have not invested in their own eCommerce site yet is the cost. You might need to invest at least around $1,000 to start a basic online shop, but you will recuperate that money in no time. Look for web designers and developers who haven’t truly made a name for themselves. Give them a chance to build this site for you. Both of you can learn from and help each other.

A Mobile App

Finally, the most overlooked investment for businesses right now is the mobile application. Mobile apps are scarce in small and even medium enterprises. Many think that only big businesses can afford to have a mobile app because of the capital required and the complexity of its operations. The truth is that many app designers are willing to create an app for a fraction of the professional fee demanded by others. You have to take advantage of newbie app developers, so you can get your money’s worth.

A mobile app is a more personalized way to reach out to your customers. You can send messages directly to them. If you are lucky enough that they turn on the notifications on the app, then they’ll immediately see your message the moment you hit “send.” Apps allow you to customize the experience of every person who downloaded it on their phones. Compared to eCommerce sites, apps can provide more and better features and tools.

The pandemic hasn’t been kind to a lot of businesses. Certainly, it wasn’t kind to small businesses that are just trying to get by. If you’re not ready with your marketing skills, eCommerce site, mobile app, and even your own delivery service, you will find it hard to survive in a world forever changed by the coronavirus pandemic. It doesn’t matter at which point you are right now in your business, what matters is you have a clear understanding of the risks you have to take for it to grow. And in this pandemic, there is nothing more important than giving your customers what they demand.