Let’s start this article by addressing the following question: what is the most significant marketing technique that you believe can be used for your e-commerce business? While you scan the cache of marketing knowledge to answer, it is pretty much possible that you come across bulk SMS services.

At an average, a mobile user checks his or her mobile phone 5-7 times every hour. Further, the majority of users are accustomed to continuously check for SMS notifications. Such an affirmative attitude of business audience credits business institutions to use bulk messaging for marketing and communication. By putting these services into action, the organization can be connected with its target audience 24*7 and send/receive messages without any hassle.

Bulk SMS reseller for your e-commerce business …

Being in the e-commerce industry, you must be well aware of the importance of communication and customer interaction. E-commerce, just as the name indicates is an electronic platform where business interacts with its audience via the digital medium. With this in the picture, often there is no physical shop. In such a scenario, e-commerce business units should stay in constant touch with the concerned audience. To achieve this suggestion, SMS service providers and bulk SMS resellers have come-up with smart SMS solutions. These solutions are not only effective but also prove extremely economical.

To explore and know more about these plans, let us first start with the use of SMS services within your business communication and marketing campaigns.

Use of bulk SMS services in marketing campaigns …

The e-commerce industry is filled with dynamic activities and events. With every day rolling, there are festive discounts, end-of-season sales, new collection events, industry offers, etc. Additionally, constant purchasing and delivery also add up to this dynamism. SMS services can be used for your business for performing SMS interaction for all of the above-stated activities. To understand better, let us look at the following cases.

1. SMS services for promotional activities…

Ranging from festive discounts to new-stock updates, there are a plethora of events where you might wish to promote your venture to the target audience. You might wish to tell them about new products in stocks, sales, anniversary discounts, etc. To do so, you can use promotional bulk SMS services. With these services into the picture, you can send promotional messages to tens of thousands of mobile users within a jiffy.

2. SMS services for transactional updates…

Digital business units offer 24*7 services to their customers. Therefore, there are constant purchases made by customers round the clock, 365 days of the year. With these purchase activities been performed round the clock, you might wish to inform your customers about their order confirmation, recent purchases, etc. Further, you might also want to inform about the transaction been made on an immediate basis.

Mass messaging can be used for this purpose. Say, for instance, a customer purchases on your website. You can send the customer immediate auto-generated SMS detailing about this transaction. This message can consist of the product, category of good, the amount paid, estimated delivery date, contact person, etc.

3. SMS services for logistics updates…

The e-commerce industry is pretty famous for its home-delivery feature. Unlike the conventional market, the customer holds the liberty to choose online, order the product and receive home delivery of the same; all activities are done without even displacing himself! To make this customer experience more delightful, you can use bulk SMS services for logistics and good delivery.

Continuing the above purchase that has been made by the customer, now you are to make delivery of purchase at the address detailed by the customer. In the process to do so, you are likely to update the customer with shipping details regularly. This can be done by sending automated short messages to the customer on the registered mobile number.

Though SMS services prove to be extremely effective, it also demands a bit of architectural setup. Bulk SMS resellers and providers take care of this setup and therefore provide you with seamless messaging solutions.

Cost-effective solutions with bulk SMS resellers …

SMS reseller is growing extremely popular SMS service providers in the year 2020. Bulk SMS resellers are individuals/institutions that provide SMS solutions at cost-effective pricing and bulk purchase discounts.

Considering such cost-effective solutions, not only the resellers justify their worth but also offer additional features such as route selection, contact management, API integration, etc. MsgClub is a known SMS provider that is into marketing industry for about 13 years now. This institution is a trustworthy brand that is servicing its clients with advanced messaging techniques and pocket-friendly solutions.