Digital marketing is an ever-evolving field. Given the rise of new technologies, the industry will continue to evolve and find new ways to engage audiences.

How will technology redefine how digital marketers connect to consumers?

Video marketing will continue to ramp up

Video has been gaining momentum as a strategy to attract and convert customers. Videos are always shared on all social media platforms. Digital platforms, like Facebook and YouTube, are making “stories” a standard feature.

With such attention-grabbing capabilities, there’s no doubt that video is here to stay and will increasingly become a focal point for digital marketing. What does this mean for marketers?

For one, it would be a severe mistake to ignore the growing importance of video. And it’s not enough to just jump in the bandwagon and churn out video content. Marketers should first create a video marketing strategy that takes into account the different industries and audiences they want to engage.

Next, creating videos is so easy nowadays that you no longer need to have a full-on production team. With a decent smartphone camera and a solid marketing strategy, you can reach more audiences. From YouTube display ads to TrueView for Google Shopping ads, there are several channels to take advantage of.

Machine learning will help create new ways of engaging customers

Artificial intelligence (AI) has been making waves across different industries. In digital marketing, AI has been a significant contributor in helping professionals make sense of terabytes of data.

By rapidly synthesizing large amounts of information through machine learning, marketers can make informed decisions on campaigns -helping create more relevant content, which eventually leads to acquisitions and conversions.

To harness the potential of AI, digital marketers should grow their tech expertise. Whether it’s through external channels like python development outsourcing or building in-house expertise on web applications and data management, there are some strategies available.

With better skills and expertise in AI, Marketers can also put themselves in an excellent position to take advantage of new trends like augmented reality (AR) and a more efficient automation process. AR, for instance, can create immersive online shopping experiences for customers – an innovative way to guide customers through the buyer’s journey.

Blockchain technology can help solidify consumer trust

In an increasingly interconnected world, data privacy is a major concern for many consumers.

Most, if not all, platforms require you to submit personal details like (e.g., address, contact number, email) before using a particular product or service. How do consumers ensure that their data is kept safe? That’s where blockchain comes in.

While technology became prominent due to its ability to facilitate cryptocurrency transactions, it can do more than just that. Blockchain is essentially an anonymous and highly secure digital ledger. It can help parties ensure the integrity of online transactions by taking note of relevant details and information. Only the parties to that transaction are privy to those details.

In the context of digital marketing, blockchain can be a way for brands to build customer loyalty. For instance, companies can help record all kinds of transactions to a digital ledger to assure customers that they have full control of their personal information.