The server side advertisement is also known as dynamic advertisements. The side advertisements appear in a way that is technologically termed as stitching. In this process, the ad content and the video come up together on the content management system. Earlier the ad content used to appear on the browser. The new technology is a streaming version of broadcast commercial delivery. However, the videos and video advertisements are entirely different as the videos are coming from the content delivery network on the other hand; the video ads are coming from the ad server.
The Objective of Side Advertisements
The server side ad insertion is aimed to manipulate the target consumers. The stitching also manifests the communication in the ad server and ad bitrate. The process also normalizes the resolution as the primary objective of ad insertion is to solve the problems related to video advertising. It is aimed to combine video and advertising assets in a single stream. Another objective is to make the publishers insert videos that can go beyond the traditional contents.
It is very important to put up relevant content that can speak to the target consumers. The ad stitching follows a strong community management strategy to target the audience on social media. The strategy implies a brand should maintain a reputation in front of their consumers in order to show them their care and commits to create more innovative service by using the new technology. Community management strategy provides additional information to the customers and remains prompt to the customers’ reviews.
The Benefits of Server Side Ad Insertion
The server side ad insertion is used to replace the TV commercial broadcast and the advertisements that carry on-demand content that is inserted dynamically. The stitching ad uses automated technology. Through the technology can recognize the target customers through the browsing tendency. The automated technology tract the customers like which website they prefer to visit. According to the searching tendency of the customers, the automated technology crafts the ad content.
The automated technology helps the companies to regulate the ads according to their available service. The server side ad insertion enables the companies to get personalized ads. The ads are customized according to the target customers. The ad insertion also creates a new customer base by re-promoting the old service. The dynamic ads insertion is the best solution for the marketers as it helps to get the return on investment.
The server side ads manifest customized content for each viewer and their manifestation depends on the demographic and geological strata. The dynamic ads replace the chunk of TV broadcast ads as the automated technology is able to detect the market. The dynamic ads help the marketers to meet the desire of the target customers. The new approach to the market depends on the behavioral factors of the customers. Rather than believing in the traditional way of identifying the target market relying on the technology is more appropriate. In conclusion, it can be said that, the side ads that is regulated by the automated technology that enables the marketers to use the same URL to create the ad on the website. Using the side ad insertion is useful as they maintain a quality to attract the target customers. The side ad insertion enables the marketer to regulate the advertisement, and they can monitor the advertisements. The content of the advertisements is dynamic and rapidly changing with the market trend. The dynamic ads are capable of handling the live streaming that appears to be seamless. The side ad stitching enables the brands to use the code in order to ensure the security.