The Urgency to Light Up the Villages- Last Mile Strategies

Every village in India is now electrified with the last one being a remote village in the state of Manipur. Access to electricity here means that at least 10% of homes and public buildings have power supply. It is believed that more than 6,00,000 villages now are connected to the grid.

It is a great achievement for an emerging nation and Asia’s third-largest economy. The government is successful in achieving its target of electrifying all the 5,97,464 villages in the country before December 2018.

Harsh Realities:

However, the facts are something different. World Bank report says 200 million people in the country still lack access to electricity. A whopping 69.29% villagers have not seen a bulb flickering in their homes.

The need is to focus on “Last Mile”:

The last mile is the decisive reach out to the end consumer i.e. at the homes of the villager where the demand is created. The purpose of electrifying a village loses its significance when villagers still must stay guard while their children are completing their homework under street lights. The villager is not benefited if they still must carry a kerosene-lit lantern when walking in darkness. This problem is not restricted to one village alone. It applies across the country where every village has many homes who still are without electricity.

Rays of hope:

The situation is bad, but not so bad that it is beyond repair. The government is earnest in its efforts. Renewable energy with solar energy in the forefront has raised plenty of hopes to brighten up every house in the coming years.

Many organizations like Green Village Power(GVP) have joined the movement to offer electricity at affordable rates through a grid system. They manufacture several unique and easy to use home lighting products that are affordably priced and within the reach of the villagers.

GVP is serving more than 20 areas with their distributor partners. They have developed small home lighting systems like 5W Home Light with 2 LED, 10W, 18W System with 1 LED & Fan, 40W and 15 other combinations as per the customer need.

“Our Home Lighting Systems are like Pizza factory, we develop & design systems as per our customer need. IIn each and every location customer’s requirements are different.Like in Himachal our customers required only lighting systems, But in Rajasthan & Tamil Nadu we are offering light with Fan as per customer need. ”-Mr. Gurudev Singh Dang, Founder/CEO- Green Village Power

Solar Shakti (Marketing Partner GVP) is a division of the Frontier Market led by the entrepreneur named Ashutosh Singh. He took up to train the local villagers in Uttar Pradesh and formed the network Solar Shakti. The goal is to promote solar based products like solar mini systems, rechargeable batteries and make sure every home has a product which can work without the need to depend upon electricity.

“Currently Solar Shakti is working on Rural part near Gonda ( Uttar Pradesh), 117 KM from Lucknow. We are committed to provide solar small home lighting systems at very affordable price. We are working under the process of rental model. Our team visit villager’s home and set up complete systems, & there is no advance FEE to be charged. On Monthly basis householder has to pay only Rs 400/-& it’s a life time electricity connection.”- Mr. Ashutosh Singh, Founder/CEO, Solar Shakti

 

More Focus on Make-In-India:

Green Village Power is promoting making in India program. Under this GVP developed their systems with 100% Indian make components like batteries, LED’s, mobile cable, panels.

Women join the Movement:

GVP is also creating a group of women who are doing a door to door campaign convincing people to invest in solar products. The main hurdle they face is the doubt and uncertainty since it could not be successfully implemented in previous efforts. Many do not understand the concept of solar energy. People still need to be educated about it. This program is focused on Women empowerment and self-employment.

The future is bright for India. With solar farms, the country is bringing electricity to every home. It is not a one-day process and needs time and lot of resources. People, who never knew what a television was, now can enjoy movies, songs, and are up-to-date with all the happenings around the world

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