In this day and age, shopping is no longer exclusive in physical stores. The act of shopping—or “window shopping”—has gone beyond and can now be done in the comfort of your own home, right at your fingertips.
Online shopping is continuously growing with no signs of slowing down in the moment. There are now a handful of e-commerce sites and online stores (i.e. Instagram store, FB page, etc.) that are recognizing the accessibility and market value there is in online shopping. As long as you have an internet connection (and money, of course), you’re good to go to add items to your virtual cart.
Consumers see online shopping that of a great convenience. They can browse from home or at work, canvass prices without visiting a couple of physical stores, check product availability online, and for plenty of other reasons. With this, consumers have different personalities that may affect their online shopping decisions.
The Practical Shopper
The practical shopper knows and only buys what they need. They don’t easily fall prey on sales pitches and other promos and discounts. Before going online or in any physical store, they have a list or at least a picture of what they need to buy. Impulse shopping doesn’t work on these type of shoppers for they are pragmatic.
The Impulsive Shopper
They may visit an e-commerce site to look for what they need, but hey almost always end up with more things in their cart than they initially planned. Case in point: when items are listed with very limited stocks and whether it’s a need or want, chances are they’d buy it.
If you’re one of those people who easily surrender on exclusive offers such as Buy 1 Take 1 promos, membership discounts, and free shipping, you’re definitely an impulsive shopper.
When you visit a shopping mall, you don’t have the ability to put an item you like but still on the fence with in your cart and move over to different stores. Online shopping offers the thrill of putting things that you like on your wishlist, even if you’re still unsure whether to add them to your cart for purchase or not.
This feature is heaven-sent for retail daydreamers or the frequent visitors on online shopping sites. It’s their choice to whether or not to buy what’s on their wishlist.
The Virtual Window-shopper
This type of shopper is the modern-day window-shopper. They look around, rather, browse online for many different factors such as comparing prices. Aside from that, these type of shoppers are most likely testing the waters for it could be their first-time purchasing anything online. Given this, they research extensively about the product, customer reviews, and other possible risks before they hit the checkout button.
The Casual Shopper
Casual online shoppers know what they want but are open to adding other items to their cart. Sometimes, they don’t even have anything specific to look for and just let their browsing remind them what they need.
A lot of people may possess two or more shopping personalities at once. What type of online shopper do you consider yourself to be?
About the author: When she couldn’t be found eating pizza or indulging on sweets, Chie writes for Zapals — a global shopping site that sells anything and everything you need under the sun—from home appliances to action cameras